Welcome to the RevBase Marketing Blog.

Marketing is a challenging function. Here, we share with you great advice on revving up your marketing and making it easier and more accessible for everyone in your organization.

July 29, 2017

Customization and Personalization

Within a marketing asset management system, the vast majority of assets are static PDFs, presentations, images, videos, and so on. They ..Read more

July 18, 2017

Content and Marketing Asset Management

With a marketing asset management system, it’s essential for people to be able to add content easily, quickly, and accurately. In ..Read more

July 6, 2017

Fulfillment Within Marketing Asset Management

The most common activities in a marketing asset management system are uploading and downloading digital assets. Of course, this is driven ..Read more

June 30, 2017

Functions Available to Marketing Asset Management Users

We’ve talked about the importance of bringing together physical and digital content in a unified environment here in the RevBase blog. ..Read more

June 20, 2017

The Marketing Repository

When people consider systems to manage and share marketing assets, an important question emerges: What’s the right architecture? Most marketers are ..Read more

June 16, 2017

Reflections On Our 20th Anniversary

Twenty years ago, we started Longwood Software. In June 1997 (when Netscape was the hot product), Andres Echenique and I had ..Read more

June 2, 2017

Unifying Your Digital and Physical Marketing Assets

Marketers often kick off a search for a marketing asset management solution when they realize they want their digital and physical ..Read more

April 11, 2017

Marketing Asset Management as a Way to Achieve PDF Sanity

PROBLEM: So many PDFs. You have a seemingly endless number of datasheets, brochures, case studies, technical documents, and more. You need ..Read more

March 20, 2017

Two Surveys Reveal How Marketers See Themselves –
and Their Pain Points

We recently ran a couple of surveys to understand how marketing managers view their situations at work. One survey asked marketers ..Read more

February 5, 2017

QR Codes and Marketing Asset Management
to Save BBB Industries $400,000/Year

BBB Industries, a manufacturer and distributor of aftermarket replacement parts to the North American vehicle market, offers more than 11,000 SKUs ..Read more