Marketing is a challenging function. Here, we share with you great advice on revving up your marketing and making it easier and more accessible for everyone in your organization.
Within a marketing asset management system, the vast majority of assets are static PDFs, presentations, images, videos, and so on. They ..Read more
With a marketing asset management system, it’s essential for people to be able to add content easily, quickly, and accurately. In ..Read more
The most common activities in a marketing asset management system are uploading and downloading digital assets. Of course, this is driven ..Read more
We’ve talked about the importance of bringing together physical and digital content in a unified environment here in the RevBase blog. ..Read more
When people consider systems to manage and share marketing assets, an important question emerges: What’s the right architecture? Most marketers are ..Read more
Twenty years ago, we started Longwood Software. In June 1997 (when Netscape was the hot product), Andres Echenique and I had ..Read more
Marketers often kick off a search for a marketing asset management solution when they realize they want their digital and physical ..Read more
PROBLEM: So many PDFs. You have a seemingly endless number of datasheets, brochures, case studies, technical documents, and more. You need ..Read more
We recently ran a couple of surveys to understand how marketing managers view their situations at work. One survey asked marketers ..Read more
BBB Industries, a manufacturer and distributor of aftermarket replacement parts to the North American vehicle market, offers more than 11,000 SKUs ..Read more