Welcome to the RevBase Marketing Blog.

Marketing is a challenging function. Here, we share with you great advice on revving up your marketing and making it easier and more accessible for everyone in your organization.

November 27, 2018

Interested In Account-Based Marketing? Great. Here’s What To Do Next.

In B2B, account-based marketing (ABM) is a hot topic. If you aren’t familiar with the term, ABM refers to structuring and ..Read more

August 22, 2018

Document Management vs. Marketing Asset Management:
What Marketing Management Needs to Know

Document management systems (DMS) are used for storing, sharing, and tracking documents. Here at Longwood Software, the developers of RevBase, we ..Read more

August 16, 2018

A Key to Sales Enablement Success

Before we share that key contributor to success in sales enablement, here are other essentials on this topic. Definition of Sales ..Read more

June 15, 2018

10 Signs It’s Time to Move to Marketing Asset Management

Marketers have been doing more with less for years. Being understaffed is the “new normal” in marketing departments, money for new tools ..Read more

April 4, 2018

Personalization and Customization of Marketing Assets

Many marketing departments want to provide personalized and/or customized marketing materials for sales reps, distributors, and customers. Personalized marketing materials are ..Read more

February 1, 2018

Weaving Content, Commerce, and Communication in B2B Marketing

A customer recently visited us here in our Massachusetts office. On the same day, I had a conversation with another customer ..Read more

November 28, 2017

Order Tracking: A Priority for Your Customers

  According to a Forrester report, “Almost 78% of buyers and 83% of consumers find the fulfillment phase to be important ..Read more

October 22, 2017

Looking Forward

What does the future hold for marketing asset management – and what should marketers expect over the next five or so ..Read more

October 21, 2017

Replace Paper Product Manuals with QR Codes and Save

Now see how to use marketing asset management to replace costly paper product manuals, instruction sheets, and technical bulletins with QR ..Read more

October 12, 2017

RevBase Helps Assure Literature Compliance in Life Science Companies

  The developer of the RevBase® software-as-a-service (SaaS) marketing asset management (MAM) system has introduced a new asset expiration/withdrawal capability in ..Read more