Marketing is a tough business. Here, we share with you great advice on revving up your marketing and making it easier and more accessible for everyone in your organization.
A marketing asset management system is a destination – a piece of marketing infrastructure where marketers, sales reps, partners, vendors, and ..Read more
A robust marketing asset management system is capable of managing and sharing all content with all audiences that need it. Marketers ..Read more
Within a marketing asset management system, the vast majority of assets are static PDFs, presentations, images, videos, and so on. They ..Read more
With a marketing asset management system, it’s essential for people to be able to add content easily, quickly, and accurately. In ..Read more
The most common activities in a marketing asset management system are uploading and downloading digital assets. Of course, this is driven ..Read more
In our first chapter, we talked about the importance of bringing together physical and digital content in a unified environment. The ..Read more
When people consider systems to manage and share marketing assets, an important question emerges: What’s the right architecture? Most marketers are ..Read more
Twenty years ago, we started Longwood Software. In June 1997 (when Netscape was the hot product), Andres Echenique and I had ..Read more
Marketers often kick off a search for a marketing asset management solution when they realize they want their digital and physical ..Read more
PROBLEM: So many PDFs. You have a seemingly endless number of datasheets, brochures, case studies, technical documents, and more. You need ..Read more