Marketing is a tough business. Here, we share with you great advice on revving up your marketing and making it easier and more accessible for everyone in your organization.
Marketers have been doing more with less for years. Being understaffed is the “new normal” in marketing departments, money for new tools ..Read more
Many marketing departments want to provide personalized and/or customized marketing materials for sales reps, distributors, and customers. Personalized marketing materials are ..Read more
A customer recently visited us here in our Massachusetts office. On the same day, I had a conversation with another customer ..Read more
According to a Forrester report, “Almost 78% of buyers and 83% of consumers find the fulfillment phase to be important ..Read more
What does the future hold for marketing asset management – and what should marketers expect over the next five or so ..Read more
Now see how to use marketing asset management to replace costly paper product manuals, instruction sheets, and technical bulletins with QR ..Read more
The developer of the RevBase® software-as-a-service (SaaS) marketing asset management (MAM) system has introduced a new asset expiration/withdrawal capability in ..Read more
The developer of the RevBase® software-as-a-service (SaaS) marketing asset management (MAM) system has introduced a new RevBase feature called the Vault. ..Read more
Congratulations – you’ve made the decision to implement a marketing asset management system. You’ve selected a vendor to provide the infrastructure. ..Read more
Businesses that must comply with regulations often face special marketing asset management challenges. A robust marketing asset management system with the ..Read more