Welcome to the RevBase Marketing Blog.

Marketing is a tough business. Here, we share with you great advice on revving up your marketing and making it easier and more accessible for everyone in your organization.


June 15, 2018

10 Signs It’s Time to Move to Marketing Asset Management

Marketers have been doing more with less for years. Being understaffed is the “new normal” in marketing departments, money for new tools ..Read more

April 4, 2018

Personalization and Customization of Marketing Assets

Many marketing departments want to provide personalized and/or customized marketing materials for sales reps, distributors, and customers. Personalized marketing materials are ..Read more

February 1, 2018

Weaving Content, Commerce, and Communication in B2B Marketing

A customer recently visited us here in our Massachusetts office. On the same day, I had a conversation with another customer ..Read more

November 28, 2017

Order Tracking: A Priority for Your Customers

  According to a Forrester report, “Almost 78% of buyers and 83% of consumers find the fulfillment phase to be important ..Read more

October 22, 2017

Looking Forward

What does the future hold for marketing asset management – and what should marketers expect over the next five or so ..Read more

October 21, 2017

Replace Paper Product Manuals with QR Codes and Save

Now see how to use marketing asset management to replace costly paper product manuals, instruction sheets, and technical bulletins with QR ..Read more

October 12, 2017

RevBase Helps Assure Literature Compliance in Life Science Companies

  The developer of the RevBase® software-as-a-service (SaaS) marketing asset management (MAM) system has introduced a new asset expiration/withdrawal capability in ..Read more

October 12, 2017

RevBase Adds Vault Feature for Preserving Inactive Marketing Assets

The developer of the RevBase® software-as-a-service (SaaS) marketing asset management (MAM) system has introduced a new RevBase feature called the Vault. ..Read more

October 9, 2017

Implementing Marketing Asset Management

Congratulations – you’ve made the decision to implement a marketing asset management system. You’ve selected a vendor to provide the infrastructure. ..Read more

October 9, 2017

Marketing Asset Management in Regulated Industries

Businesses that must comply with regulations often face special marketing asset management challenges. A robust marketing asset management system with the ..Read more