Marketing is a challenging function. Here, we share with you great advice on revving up your marketing and making it easier and more accessible for everyone in your organization.
The first half of 2019 was, to say the least, eventful here at Longwood Software: We started the year with a ..Read more
Around the clock, users of RevBase marketing asset management access the system, search for content, review results of searches, download assets, ..Read more
In B2B, account-based marketing (ABM) is a hot topic. If you aren’t familiar with the term, ABM refers to structuring and ..Read more
Document management systems (DMS) are used for storing, sharing, and tracking documents. Here at Longwood Software, the developers of RevBase, we ..Read more
Before we share that key contributor to success in sales enablement, here are other essentials on this topic. Definition of Sales ..Read more
Marketers have been doing more with less for years. Being understaffed is the “new normal” in marketing departments, money for new tools ..Read more
Many marketing departments want to provide personalized and/or customized marketing materials for sales reps, distributors, and customers. Personalized marketing materials are ..Read more
A customer recently visited us here in our Massachusetts office. On the same day, I had a conversation with another customer ..Read more
According to a Forrester report, “Almost 78% of buyers and 83% of consumers find the fulfillment phase to be important ..Read more
What does the future hold for marketing asset management – and what should marketers expect over the next five or so ..Read more