Marketing Asset Management

Learn how MAM enables you to manage, control, track, and distribute your marketing assets.

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The Ultimate Guide to Brand Asset Management

For today’s multi-location companies, brand is everything. It’s the first thing that often comes to mind for customers looking to purchase a certain type of product or service.  How well are you managing the “building blocks” of your brand, however?  ...

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The Ultimate Guide to Marketing Asset Management

What is your brand’s message to the world? How effectively is it getting out? The answers will come through a close examination of your marketing strategies and the assets used to execute them.  Your company’s marketing assets are a bigger ...

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How to Align Building Material Marketing and Sales

Are your marketing and sales departments playing well together? If not, that problem needs fixing, or else it will seriously cost your brand in both productivity and marketing as well as sales alignment revenue.  According to MarketingProfs, organizations that succeed ...

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New Tools for Analysis of Marketing Content

Around the clock, users of RevBase marketing asset management access the system, search for content, review results of searches, download assets, place orders, send emails, and more. Their actions are recorded in the system, which enables our customers to create ...

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Interested In Account-Based Marketing? Great. Here’s What To Do Next.

In B2B, account-based marketing (ABM) is a hot topic. If you aren’t familiar with the term, ABM refers to structuring and implementing marketing programs for specific prospects/customers as opposed to markets, industries, or regions. Also known as key account marketing, ...

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Document Management vs. Marketing Asset Management:
What Marketing Management Needs to Know

Document management systems (DMS) are used for storing, sharing, and tracking documents. Here at Longwood Software, the developers of RevBase, we define marketing asset management (MAM) as “the systematic use of a software solution for the management, control, tracking, and ...

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A Key to Sales Enablement Success

Before we share that key contributor to success in sales enablement, here are other essentials on this topic. Definition of Sales Enablement Sales enablement is about giving sales teams the content, tools, training, and processes needed to sell as easily ...

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10 Signs It’s Time to Move to Marketing Asset Management

Marketers have been doing more with less for years. Being understaffed is the “new normal” in marketing departments, money for new tools is scarce, and money for new staff is often non-existent. Unfortunately, what is growing is the number of things for ...

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Personalization and Customization of Marketing Assets

Many marketing departments want to provide personalized and/or customized marketing materials for sales reps, distributors, and customers. Personalized marketing materials are assets created for a specific individual; customized materials are created for a specific application, industry, or product. In a ...

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