Channel Relationships

Educate and empower channel partners to build brand loyalty and drive sales

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The Ultimate Guide to Marketing Asset Management

What is your brand’s message to the world? How effectively is it getting out? The answers will come through a close examination of your marketing strategies and the assets used to execute them.  Your company’s marketing assets are a bigger ...

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How to Make Your Website a Better Resource for Contractors

Want your contractors to be expert users and eager sponsors of your products?  Make sure your website is equipping them.  As a building materials manufacturer, you likely have a wide variety of marketing and sales assets that can educate and ...

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How to Align Building Material Marketing and Sales

Are your marketing and sales departments playing well together? If not, that problem needs fixing, or else it will seriously cost your brand in both productivity and marketing as well as sales alignment revenue.  According to MarketingProfs, organizations that succeed ...

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10 Signs It’s Time to Move to Marketing Asset Management

Marketers have been doing more with less for years. Being understaffed is the “new normal” in marketing departments, money for new tools is scarce, and money for new staff is often non-existent. Unfortunately, what is growing is the number of things for ...

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Implementing Marketing Asset Management

Congratulations – you’ve made the decision to implement a marketing asset management system. You’ve selected a vendor to provide the infrastructure. Now let’s consider the process of getting your system up, running, and available to your users. Where to Begin ...

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New White Paper: “The Case for Automated Management of Compliance Documents in Life Sciences, Pharmaceutical and Related Industries”

Businesses in regulated industries must generate technical documents and product certificates to stay compliant with regulations. To significantly reduce the amount of hours needed to manage these documents, they’re increasingly relying on automated solutions for integrated, coordinated, and secure access ...

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Optimizing Trade Show Participation with Marketing Asset Management

In the era of digital B2B marketing, many marketing and sales organizations continue to rely on trade shows, conferences, and in-person seminars to generate leads and maintain communication with customers. Marketers still use major shows to introduce new products, and ...

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