Sales Enablement

Best practices and tools to remove blockers, drive sales efficiency, and grow your business.

Post thumbnail

The Ultimate Guide to Marketing Asset Management

What is your brand’s message to the world? How effectively is it getting out? The answers will come through a close examination of your marketing strategies and the assets used to execute them.  Your company’s marketing assets are a bigger ...

Read more
Post thumbnail

How to Make Your Website a Better Resource for Contractors

Want your contractors to be expert users and eager sponsors of your products?  Make sure your website is equipping them.  As a building materials manufacturer, you likely have a wide variety of marketing and sales assets that can educate and ...

Read more
Post thumbnail

How to Align Building Material Marketing and Sales

Are your marketing and sales departments playing well together? If not, that problem needs fixing, or else it will seriously cost your brand in both productivity and marketing as well as sales alignment revenue.  According to MarketingProfs, organizations that succeed ...

Read more
Post thumbnail

Developing a Powerful Channel Partner Enablement Program

Building material manufacturers that are seeking to expand often run into a big problem: getting persuasive brand materials into the hands of the people who are driving sales. Those include not only sales staff, but channel partners like local dealers, ...

Read more
Post thumbnail

A Key to Sales Enablement Success

Before we share that key contributor to success in sales enablement, here are other essentials on this topic. Definition of Sales Enablement Sales enablement is about giving sales teams the content, tools, training, and processes needed to sell as easily ...

Read more
Post thumbnail

Weaving Content, Commerce, and Communication in B2B Marketing

A customer recently visited us here in our Massachusetts office. On the same day, I had a conversation with another customer about some functionality we’re providing for them. On my way home, I found myself reflecting on what these two ...

Read more
Post thumbnail

Order Tracking: A Priority for Your Customers

  According to a Forrester report, “Almost 78% of buyers and 83% of consumers find the fulfillment phase to be important or very important, highlighting the importance of the ability to track and trace purchased products regardless of the channel ...

Read more
Post thumbnail

Replace Paper Product Manuals with QR Codes and Save

Now see how to use marketing asset management to replace costly paper product manuals, instruction sheets, and technical bulletins with QR codes. You’ll give your customers a richer experience using a full range of document types, including PDFs, images, and ...

Read more
Post thumbnail

Implementing Marketing Asset Management

Congratulations – you’ve made the decision to implement a marketing asset management system. You’ve selected a vendor to provide the infrastructure. Now let’s consider the process of getting your system up, running, and available to your users. Where to Begin ...

Read more