Welcome to the RevBase Marketing Blog.

Marketing is a challenging function. Here, we share with you great advice on revving up your marketing and making it easier and more accessible for everyone in your organization.


October 9, 2017

Implementing Marketing Asset Management

Congratulations – you’ve made the decision to implement a marketing asset management system. You’ve selected a vendor to provide the infrastructure. ..Read more

October 9, 2017

Marketing Asset Management in Regulated Industries

Businesses that must comply with regulations often face special marketing asset management challenges. A robust marketing asset management system with the ..Read more

September 19, 2017

Selling Your Organization on Marketing Asset Management

Let’s say you’ve concluded that you need a marketing asset management system to manage, streamline, and communicate your marketing materials to ..Read more

August 22, 2017

Notifications in Marketing Asset Management

A marketing asset management system is a destination – a piece of marketing infrastructure where marketers, sales reps, partners, vendors, and ..Read more

August 8, 2017

Reporting and Analytics in Marketing Asset Management

A robust marketing asset management system is capable of managing and sharing all business content with all audiences that need it. ..Read more

July 29, 2017

Customization and Personalization

Within a marketing asset management system, the vast majority of assets are static PDFs, presentations, images, videos, and so on. They ..Read more

July 18, 2017

Content and Marketing Asset Management

With a marketing asset management system, it’s essential for people to be able to add content easily, quickly, and accurately. In ..Read more

July 6, 2017

Fulfillment Within Marketing Asset Management

The most common activities in a marketing asset management system are uploading and downloading digital assets. Of course, this is driven ..Read more

June 30, 2017

Functions Available to Marketing Asset Management Users

We’ve talked about the importance of bringing together physical and digital content in a unified environment here in the RevBase blog. ..Read more

June 20, 2017

The Marketing Repository

When people consider systems to manage and share marketing assets, an important question emerges: What’s the right architecture? Most marketers are ..Read more