Marketing is a challenging function. Here, we share with you great advice on revving up your marketing and making it easier and more accessible for everyone in your organization.
Congratulations – you’ve made the decision to implement a marketing asset management system. You’ve selected a vendor to provide the infrastructure. ..Read more
Businesses that must comply with regulations often face special marketing asset management challenges. A robust marketing asset management system with the ..Read more
Let’s say you’ve concluded that you need a marketing asset management system to manage, streamline, and communicate your marketing materials to ..Read more
A marketing asset management system is a destination – a piece of marketing infrastructure where marketers, sales reps, partners, vendors, and ..Read more
A robust marketing asset management system is capable of managing and sharing all business content with all audiences that need it. ..Read more
Within a marketing asset management system, the vast majority of assets are static PDFs, presentations, images, videos, and so on. They ..Read more
With a marketing asset management system, it’s essential for people to be able to add content easily, quickly, and accurately. In ..Read more
The most common activities in a marketing asset management system are uploading and downloading digital assets. Of course, this is driven ..Read more
We’ve talked about the importance of bringing together physical and digital content in a unified environment here in the RevBase blog. ..Read more
When people consider systems to manage and share marketing assets, an important question emerges: What’s the right architecture? Most marketers are ..Read more