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RevBase Asset Management Blog

The Ultimate Guide to Brand Asset Management

For today’s multi-location companies, brand is everything. It’s the first thing that often comes to mind for customers looking to purchase a certain type of product or service.  How well are you managing the “building blocks” of your brand, however?  Those building blocks are the brand assets — the digital and physical materials that showcase …

Read moreThe Ultimate Guide to Brand Asset Management

How to Make Your Website a Better Resource for Contractors

Want your contractors to be expert users and eager sponsors of your products?  Make sure your website is equipping them.  As a building materials manufacturer, you likely have a wide variety of marketing and sales assets that can educate and persuade local pros. However, organizing it all, and getting it into the right hands at …

Read moreHow to Make Your Website a Better Resource for Contractors

Developing a Powerful Channel Partner Enablement Program

Building material manufacturers that are seeking to expand often run into a big problem: getting persuasive brand materials into the hands of the people who are driving sales. Those include not only sales staff, but channel partners like local dealers, distributors, and contractors as well. Why is this such an issue?  When local dealers and …

Read moreDeveloping a Powerful Channel Partner Enablement Program

COVID-19 Business Continuity Update

To Our Customers and Business Partners, This is a brief update on our business continuity in the face of the COVID-19 pandemic. Longwood Software is well-positioned to maintain our RevBase® and ForFile® software-as-a-service applications to provide customer support and run our back-office operations during this crisis. We are fortunate our staff and partners have experience …

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New Customer Applications

We continue to see broad interest in marketing asset management and the need for tailored solutions for marketing asset management across a wide range of industries and companies. We kicked off 2020 working with a number of customers to implement RevBase in ways that are unique, powerful, and efficient for marketing and sales needs. These …

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Our 2019 First Half Roundup

The first half of 2019 was, to say the least, eventful here at Longwood Software: We started the year with a series of enhancements to the RevBase marketing asset management application, in data analytics. Our goal: help marketing departments consistently create more relevant content while maximizing their use of scarce resources. New features we added …

Read moreOur 2019 First Half Roundup
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