Marketing Asset Management Archives - Page 2 of 5

Document Management vs. Marketing Asset Management:
What Marketing Management Needs to Know

Document management systems (DMS) are used for storing, sharing, and tracking documents. Here at Longwood Software, the developers of RevBase, we define marketing asset management (MAM) as “the systematic use of a software solution for the management, control, tracking, and distribution of brand assets, marketing materials, sales tools, and creative materials.” So, why not simply …

A Key to Sales Enablement Success

Before we share that key contributor to success in sales enablement, here are other essentials on this topic. Definition of Sales Enablement Sales enablement is about giving sales teams the content, tools, training, and processes needed to sell as easily and cost-effectively as possible. Major Benefits Sales enablement makes the practice of sales more repeatable, …

10 Signs It’s Time to Move to Marketing Asset Management

Marketers have been doing more with less for years. Being understaffed is the “new normal” in marketing departments, money for new tools is scarce, and money for new staff is often non-existent. Unfortunately, what is growing is the number of things for which marketers have responsibility. Marketing has to deliver traditional programs – such as creating and updating …

Personalization and Customization of Marketing Assets

Many marketing departments want to provide personalized and/or customized marketing materials for sales reps, distributors, and customers. Personalized marketing materials are assets created for a specific individual; customized materials are created for a specific application, industry, or product. In a wide variety of scenarios, marketing asset personalization and customization can be very powerful. For several …

Weaving Content, Commerce, and Communication in B2B Marketing

A customer recently visited us here in our Massachusetts office. On the same day, I had a conversation with another customer about some functionality we’re providing for them. On my way home, I found myself reflecting on what these two marketing managers want to achieve with marketing asset management. The two are in very different …

Looking Forward

What does the future hold for marketing asset management – and what should marketers expect over the next five or so years? Increasing Volumes of Marketing Content Obviously, in this Age of Content, we’ll no doubt see increasing volumes of marketing assets. Marketers will deal with larger and larger amounts of content in many different …

Document Management vs. Marketing Asset Management:What Marketing Management Needs to Know