RevBase
Marketing Asset Management That Unites Your Brand
Around the clock, users of RevBase marketing asset management access the system, search for content, review results of searches, download assets, place orders, send emails, and more. Their actions are recorded in the system, which enables our customers to create reports on users, items downloaded, what is and isn’t being ordered, etc. These reports help …
In B2B, account-based marketing (ABM) is a hot topic. If you aren’t familiar with the term, ABM refers to structuring and implementing marketing programs for specific prospects/customers as opposed to markets, industries, or regions. Also known as key account marketing, ABM personalizes and tunes communication programs for each target account. In DemandGen’s 2018 State of …
Document management systems (DMS) are used for storing, sharing, and tracking documents. Here at Longwood Software, the developers of RevBase, we define marketing asset management (MAM) as “the systematic use of a software solution for the management, control, tracking, and distribution of brand assets, marketing materials, sales tools, and creative materials.” So, why not simply …
Before we share that key contributor to success in sales enablement, here are other essentials on this topic. Definition of Sales Enablement Sales enablement is about giving sales teams the content, tools, training, and processes needed to sell as easily and cost-effectively as possible. Major Benefits Sales enablement makes the practice of sales more repeatable, …
Marketers have been doing more with less for years. Being understaffed is the “new normal” in marketing departments, money for new tools is scarce, and money for new staff is often non-existent. Unfortunately, what is growing is the number of things for which marketers have responsibility. Marketing has to deliver traditional programs – such as creating and updating …
Many marketing departments want to provide personalized and/or customized marketing materials for sales reps, distributors, and customers. Personalized marketing materials are assets created for a specific individual; customized materials are created for a specific application, industry, or product. In a wide variety of scenarios, marketing asset personalization and customization can be very powerful. For several …
