Document Management vs. Marketing Asset Management: What Marketing Management Needs to Know
Unlike document management systems, marketing asset management systems are designed to suit the needs of marketing and sales teams.
Document management systems (DMS) are used for storing, sharing, and tracking documents. Here at Longwood Software, the developers of RevBase, we define marketing asset management (MAM) as “the systematic use of a software solution for the management, control, tracking, and distribution of brand assets, marketing materials, sales tools, and creative materials.”
So, why not simply use a document management system for marketing asset management? Well, look at it this way: Marketing feeds sales with content essential to selling. Those two functions – marketing and sales – are the lifeblood of many industries, with different needs than other areas. In many cases, marketing asset management systems house tens of thousands, hundreds of thousands, and even more than one million documents, all relating to marketing and sales. It makes sense for marketing and sales organizations to benefit from a system based exclusively around their needs.
Built Specifically for Marketing and Sales
Marketing asset management platforms are specifically designed to improve the performance of marketing and sales organizations. With a MAM system like RevBase, you’re able to:
More easily respond to routine (and special) requests from sales reps, distributors, and other internal and external “clients,” and focus on other important tasks.
Ensure your sales reps quickly and easily get the latest and greatest content for each sales opportunity, and end version control nightmares.
Enable sales reps and other authorized users to modify marketing assets on their own, to reduce the marketing department workload, while maintaining brand consistency.
Centrally control your marketing repository and prevent costly duplication of assets – particularly useful for businesses with multiple offices and global operations.
Automatically retire expired documents – with automated notifications – to prevent errors relating to out-of-date materials (important for regulatory compliance).
Replace costly printed content – including expensive product manuals – with digital versions of assets instantly accessed by users via QR codes.
Improve visibility into marketing materials your sales reps are and aren’t using, to continually increase the relevancy and value of your content.
Securely control access to sensitive materials, to keep content from getting into the wrong hands and avoid embarrassing mistakes.
Organize content in ways appropriate to marketing and sales: by type of user, product (or product launch), audience, industry, and in other ways.
Provide users with the ability to easily order marketing assets right from the MAM system – without making the financial commitment to an eCommerce platform.
Give users the access they need to marketing materials on mobile devices, including smartphones and tablets, to improve productivity of team members on the road.
Yes, the differences between document management and marketing asset management are indeed important. To schedule a discussion on your challenges and opportunities relating to marketing asset management, go here.