RevBase
Marketing Asset Management That Unites Your Brand
Building material manufacturers that are seeking to expand often run into a big problem: getting persuasive brand materials into the hands of the people who are driving sales. Those include not only sales staff, but channel partners like local dealers, distributors, and contractors as well. Why is this such an issue? When local dealers and …
To Our Customers and Business Partners, This is a brief update on our business continuity in the face of the COVID-19 pandemic. Longwood Software is well-positioned to maintain our RevBase® and ForFile® software-as-a-service applications to provide customer support and run our back-office operations during this crisis. We are fortunate our staff and partners have experience …
We continue to see broad interest in marketing asset management and the need for tailored solutions for marketing asset management across a wide range of industries and companies. We kicked off 2020 working with a number of customers to implement RevBase in ways that are unique, powerful, and efficient for marketing and sales needs. These …
The first half of 2019 was, to say the least, eventful here at Longwood Software: We started the year with a series of enhancements to the RevBase marketing asset management application, in data analytics. Our goal: help marketing departments consistently create more relevant content while maximizing their use of scarce resources. New features we added …
Around the clock, users of RevBase marketing asset management access the system, search for content, review results of searches, download assets, place orders, send emails, and more. Their actions are recorded in the system, which enables our customers to create reports on users, items downloaded, what is and isn’t being ordered, etc. These reports help …
In B2B, account-based marketing (ABM) is a hot topic. If you aren’t familiar with the term, ABM refers to structuring and implementing marketing programs for specific prospects/customers as opposed to markets, industries, or regions. Also known as key account marketing, ABM personalizes and tunes communication programs for each target account. In DemandGen’s 2018 State of …
