RevBase
Marketing Asset Management That Unites Your Brand
A customer recently visited us here in our Massachusetts office. On the same day, I had a conversation with another customer about some functionality we’re providing for them. On my way home, I found myself reflecting on what these two marketing managers want to achieve with marketing asset management. The two are in very different …
What does the future hold for marketing asset management – and what should marketers expect over the next five or so years? Increasing Volumes of Marketing Content Obviously, in this Age of Content, we’ll no doubt see increasing volumes of marketing assets. Marketers will deal with larger and larger amounts of content in many different …
The developer of the RevBase® software-as-a-service (SaaS) marketing asset management (MAM) system has introduced a new asset expiration/withdrawal capability in RevBase that is targeted at industries that must ensure regulatory compliance of their marketing materials. The new feature manages the critical end-of-life process for product marketing materials in compliance-related industries such as pharmaceuticals and medical …
The developer of the RevBase® software-as-a-service (SaaS) marketing asset management (MAM) system has introduced a new RevBase feature called the Vault. The Vault gives RevBase customers a place to secure outdated, inactive, or obsolete items while retaining their usage history. Placing items in the Vault “parks” them in a partition within the RevBase repository that …
Congratulations – you’ve made the decision to implement a marketing asset management system. You’ve selected a vendor to provide the infrastructure. Now let’s consider the process of getting your system up, running, and available to your users. Where to Begin Implementation involves a number of tasks that can happen in parallel. We begin with the …
Businesses that must comply with regulations often face special marketing asset management challenges. A robust marketing asset management system with the right processes in place can be critical in helping you ensure compliance with various laws, regulations, and guidelines. It can also provide evidence to prove compliance in the event of an audit. Staying in …
