The Ultimate Guide to Marketing Asset Management
What is your brand’s message to the world? How effectively is it getting out? The answers will come through …
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How to Align Building Material Marketing and Sales
Are your marketing and sales departments playing well together? If not, that problem needs fixing, or else it will …
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7 Ways Building Product Companies Can Empower Their Sales Teams In 2023
The most productive building materials sales teams are those who are meaningfully supported by their managers. Sending sales reps out into the world on their own, without the right tools and business model running in the background, is a recipe for disappointing sales performance. This has never been as true as it is in 2023. …
Streamlining Your Media Workflow: How Media Asset Management (MAM) Can Help
As a modern building materials manufacturer, you have multimedia files. A lot of them. These could be product images, infographics, videos, and much more. When these files start to number in the thousands, managing them all can become overwhelming. Collaborating on them internally, distributing them to the right stakeholders, and sharing them with your customers …
3 Ways to Use ChatGPT Within Your Building Materials Marketing Strategy
It’s impossible to ignore the trend. Artificial intelligence (AI) tools are here to stay, and building materials manufacturers are starting to think about how to use them. One of the biggest disruptors on the AI scene is ChatGPT, which has garnered over 100 million users in just the first 2 months of its launch. It’s …
How Much Does a DAM Cost? Why It’s Worth the Investment
Building materials manufacturers often have large, even overwhelming, collections of digital files. If they’re not easily found and used, productivity can quickly decline when it comes to sales, marketing, and other aspects of daily business. Using high-quality digital asset management (DAM) software is one of the best solutions to this problem. This type of tool …
Google Drive vs. Digital Asset Management: Which is Right for Your Business?
Marketing content. Proprietary documents. Audio and video files. Whatever form they take, the digital assets belonging to your building materials brand likely number in the hundreds, if not thousands. The question is, what’s the best way to store, organize, and distribute them for daily use? One solution used by many companies is Google Drive. It’s …
The Easy Way for Building Material Companies to Organize Business Images for Maximum Productivity
You don’t want to be caught without a solid process for using business images in 2023. In a 2022 survey by Venngage, 64% of marketers either considered visual marketing “very important” or said they have no strategy at all without it. By leveraging images and visual content well, a building materials manufacturer can craft a …