RevBase
Marketing Asset Management That Unites Your Brand
Many marketing departments want to provide personalized and/or customized marketing materials for sales reps, distributors, and customers. Personalized marketing materials are assets created for a specific individual; customized materials are created for a specific application, industry, or product. In a wide variety of scenarios, marketing asset personalization and customization can be very powerful. For several …
A customer recently visited us here in our Massachusetts office. On the same day, I had a conversation with another customer about some functionality we’re providing for them. On my way home, I found myself reflecting on what these two marketing managers want to achieve with marketing asset management. The two are in very different …
According to a Forrester report, “Almost 78% of buyers and 83% of consumers find the fulfillment phase to be important or very important, highlighting the importance of the ability to track and trace purchased products regardless of the channel or delivery options chosen.” Key Advantages of eCommerce Platforms Obviously, more and more companies are moving …
What does the future hold for marketing asset management – and what should marketers expect over the next five or so years? Increasing Volumes of Marketing Content Obviously, in this Age of Content, we’ll no doubt see increasing volumes of marketing assets. Marketers will deal with larger and larger amounts of content in many different …
Now see how to use marketing asset management to replace costly paper product manuals, instruction sheets, and technical bulletins with QR codes. You’ll give your customers a richer experience using a full range of document types, including PDFs, images, and videos. At the same time, you’ll enhance your brand while saving your company money. Click …
The developer of the RevBase® software-as-a-service (SaaS) marketing asset management (MAM) system has introduced a new asset expiration/withdrawal capability in RevBase that is targeted at industries that must ensure regulatory compliance of their marketing materials. The new feature manages the critical end-of-life process for product marketing materials in compliance-related industries such as pharmaceuticals and medical …
