RevBase
Marketing Asset Management That Unites Your Brand
It’s prudent for building materials manufacturers to try and find a variety of ways to market themselves and stand out on the web. One tried-and-true way is to use Google Ads. A mainstay of pay-per-click (PPC) advertising, Google Ads are a staple across many industries for capturing consumers with real intent to buy specific products …
One of the best achievements in online marketing is to bring in more high-quality sales leads at a lower cost. Search engine optimization (SEO), when done right, can accomplish that goal. There are several reasons why SEO is an essential lead gen channel for building materials manufacturers: It’s easily responsible for 60-90% of all consumer …
The landscape for building material manufacturers isn’t getting any less competitive. You might have a lot of sales and marketing optimization to do if you want to get ahead and claim more market share. That means deploying your messaging in an organized, consistent way — without internal bottlenecks, silos between your sales and marketing teams, …
Sales is the engine of your building material brand’s growth. For this to hold true, however, you’ll need to learn what the time and labor of your sales reps are truly worth. The fact is, a building product sales rep’s time is often not spent efficiently. Various activities might be taking them away from what …
When expanding a brand to new markets, large enterprises have a lot of challenges that too often are only realized after the fact. This is especially true for building materials manufacturers hoping to compete abroad. Some of those challenges include: Competing with homegrown companies while coming across as authentic to the target market. Fitting into …
Brochures are great collateral for a building material manufacturer. They provide a visual promise of your products. They can be powerful reminders for getting customers over the hump and ready to invest in your solutions. In Statista’s survey of small-to-medium-sized business owners, 79% of respondents said they use brochures as part of their marketing. While …
