RevBase
Marketing Asset Management That Unites Your Brand
When people consider systems to manage and share marketing assets, an important question emerges: What’s the right architecture? Most marketers are familiar with putting files in folders. They do it constantly. And from working with lead and content management systems, they understand the concept of databases. Unmatched capabilities to manage and share marketing materials. Marketing …
Twenty years ago, we started Longwood Software. In June 1997 (when Netscape was the hot product), Andres Echenique and I had a jointly-developed idea for a software product. We spent the summer meeting with as many people as we could, to gather input on our product concept. Basically, we bought a lot of people lunch. …
Marketers often kick off a search for a marketing asset management solution when they realize they want their digital and physical content in one unified system. So let’s clarify what we mean by digital and physical content. Digital Assets Today, marketing departments are very familiar with digital assets: PDFs, Excel documents, PowerPoint presentations, images, videos, …
PROBLEM: So many PDFs. You have a seemingly endless number of datasheets, brochures, case studies, technical documents, and more. You need an easy way to make them available to customers and prospects on your public website. But obviously, uploading PDFs manually isn’t an option because there are too many and they change too often. Some …
We recently ran a couple of surveys to understand how marketing managers view their situations at work. One survey asked marketers to choose from five options relating to roles they see themselves playing. Options included “Creative Magician,” “Brand Champion,” “Control Freak,” “Swiss Army Knife,” and “Process Powerhouse.” The other survey asked marketers to choose from …
BBB Industries, a manufacturer and distributor of aftermarket replacement parts to the North American vehicle market, offers more than 11,000 SKUs to meet customer needs. Since its founding in 1987, BBB has produced a large volume of printed documents, including instruction sheets, warranty cards, tech tips, and more. QR codes, marketing asset management, and the …
