RevBase
Marketing Asset Management That Unites Your Brand
The developer of the RevBase® software-as-a-service (SaaS) marketing asset management (MAM) system has introduced a new RevBase feature called the Vault. The Vault gives RevBase customers a place to secure outdated, inactive, or obsolete items while retaining their usage history. Placing items in the Vault “parks” them in a partition within the RevBase repository that …
Congratulations – you’ve made the decision to implement a marketing asset management system. You’ve selected a vendor to provide the infrastructure. Now let’s consider the process of getting your system up, running, and available to your users. Where to Begin Implementation involves a number of tasks that can happen in parallel. We begin with the …
Businesses that must comply with regulations often face special marketing asset management challenges. A robust marketing asset management system with the right processes in place can be critical in helping you ensure compliance with various laws, regulations, and guidelines. It can also provide evidence to prove compliance in the event of an audit. Staying in …
Let’s say you’ve concluded that you need a marketing asset management system to manage, streamline, and communicate your marketing materials to the many audiences that need them. Great! Now it’s time to think about how you’re going to get your colleagues on board. How to make the business case. Basically, how you’re going to sell …
A marketing asset management system is a destination – a piece of marketing infrastructure where marketers, sales reps, partners, vendors, and others go to access the latest and greatest materials they need to do their jobs. But for many users, the idea of having to login to another website can be frustrating. Getting an email …
With a marketing asset management system, it’s essential for people to be able to add content easily, quickly, and accurately. In a typical marketing department, several people are familiar with the content and how it’s used within the organization. Ideally they’re authorized to add, upload, and edit materials within the marketing asset management system. For …
