RevBase
Marketing Asset Management That Unites Your Brand
Before we share that key contributor to success in sales enablement, here are other essentials on this topic. Definition of Sales Enablement Sales enablement is about giving sales teams the content, tools, training, and processes needed to sell as easily and cost-effectively as possible. Major Benefits Sales enablement makes the practice of sales more repeatable, …
A customer recently visited us here in our Massachusetts office. On the same day, I had a conversation with another customer about some functionality we’re providing for them. On my way home, I found myself reflecting on what these two marketing managers want to achieve with marketing asset management. The two are in very different …
According to a Forrester report, “Almost 78% of buyers and 83% of consumers find the fulfillment phase to be important or very important, highlighting the importance of the ability to track and trace purchased products regardless of the channel or delivery options chosen.” Key Advantages of eCommerce Platforms Obviously, more and more companies are moving …
Now see how to use marketing asset management to replace costly paper product manuals, instruction sheets, and technical bulletins with QR codes. You’ll give your customers a richer experience using a full range of document types, including PDFs, images, and videos. At the same time, you’ll enhance your brand while saving your company money. Click …
Congratulations – you’ve made the decision to implement a marketing asset management system. You’ve selected a vendor to provide the infrastructure. Now let’s consider the process of getting your system up, running, and available to your users. Where to Begin Implementation involves a number of tasks that can happen in parallel. We begin with the …
The most common activities in a marketing asset management system are uploading and downloading digital assets. Of course, this is driven by the fact that most marketing programs are digital. However, there’s still significant functionality within a marketing asset management system that supports traditional print collateral, Print-on-Demand, and fulfillment of physical marketing materials. In a …
