RevBase
Marketing Asset Management That Unites Your Brand
The metrics of marketing asset management give marketers unprecedented visibility into marketing content usage, and make marketing departments run more profitably.
Around the clock, users of RevBase marketing asset management access the system, search for content, review results of searches, download assets, place orders, send emails, and more. Their actions are recorded in the system, which enables our customers to create reports on users, items downloaded, what is and isn’t being ordered, etc. These reports help …
A robust marketing asset management system is capable of managing and sharing all business content with all audiences that need it. Marketers spend a lot of time, energy, and budget developing content and keeping it updated. It’s important for them to know about real-world usage of their marketing materials: what is and isn’t being used …
We recently ran a couple of surveys to understand how marketing managers view their situations at work. One survey asked marketers to choose from five options relating to roles they see themselves playing. Options included “Creative Magician,” “Brand Champion,” “Control Freak,” “Swiss Army Knife,” and “Process Powerhouse.” The other survey asked marketers to choose from …
