RevBase
Marketing Asset Management That Unites Your Brand
The developer of the RevBase® software-as-a-service (SaaS) marketing asset management (MAM) system has introduced a new RevBase feature called the Vault. The Vault gives RevBase customers a place to secure outdated, inactive, or obsolete items while retaining their usage history. Placing items in the Vault “parks” them in a partition within the RevBase repository that …
Congratulations – you’ve made the decision to implement a marketing asset management system. You’ve selected a vendor to provide the infrastructure. Now let’s consider the process of getting your system up, running, and available to your users. Where to Begin Implementation involves a number of tasks that can happen in parallel. We begin with the …
Businesses that must comply with regulations often face special marketing asset management challenges. A robust marketing asset management system with the right processes in place can be critical in helping you ensure compliance with various laws, regulations, and guidelines. It can also provide evidence to prove compliance in the event of an audit. Staying in …
Let’s say you’ve concluded that you need a marketing asset management system to manage, streamline, and communicate your marketing materials to the many audiences that need them. Great! Now it’s time to think about how you’re going to get your colleagues on board. How to make the business case. Basically, how you’re going to sell …
A marketing asset management system is a destination – a piece of marketing infrastructure where marketers, sales reps, partners, vendors, and others go to access the latest and greatest materials they need to do their jobs. But for many users, the idea of having to login to another website can be frustrating. Getting an email …
A robust marketing asset management system is capable of managing and sharing all business content with all audiences that need it. Marketers spend a lot of time, energy, and budget developing content and keeping it updated. It’s important for them to know about real-world usage of their marketing materials: what is and isn’t being used …
