RevBase
Marketing Asset Management That Unites Your Brand
A marketing asset management system is a destination – a piece of marketing infrastructure where marketers, sales reps, partners, vendors, and others go to access the latest and greatest materials they need to do their jobs. But for many users, the idea of having to login to another website can be frustrating. Getting an email …
A robust marketing asset management system is capable of managing and sharing all business content with all audiences that need it. Marketers spend a lot of time, energy, and budget developing content and keeping it updated. It’s important for them to know about real-world usage of their marketing materials: what is and isn’t being used …
Within a marketing asset management system, the vast majority of assets are static PDFs, presentations, images, videos, and so on. They change only when they’re updated or versioned, and the most recent version of each is made available to customers, sales reps, distributors, and others. Modifying marketing assets for more personalized experiences. In addition to …
With a marketing asset management system, it’s essential for people to be able to add content easily, quickly, and accurately. In a typical marketing department, several people are familiar with the content and how it’s used within the organization. Ideally they’re authorized to add, upload, and edit materials within the marketing asset management system. For …
The most common activities in a marketing asset management system are uploading and downloading digital assets. Of course, this is driven by the fact that most marketing programs are digital. However, there’s still significant functionality within a marketing asset management system that supports traditional print collateral, Print-on-Demand, and fulfillment of physical marketing materials. In a …
We’ve talked about the importance of bringing together physical and digital content in a unified environment here in the RevBase blog. We’ve also discussed the importance of a repository: a database as the structure for managing all marketing assets. Now we’ll dive into the functions and activities available to users of a marketing asset management system. …
