RevBase
Marketing Asset Management That Unites Your Brand
Best practices and tools to remove blockers, drive sales efficiency, and grow your business.
The most productive building materials sales teams are those who are meaningfully supported by their managers. Sending sales reps out into the world on their own, without the right tools and business model running in the background, is a recipe for disappointing sales performance. This has never been as true as it is in 2023. …
Sales is the engine of your building material brand’s growth. For this to hold true, however, you’ll need to learn what the time and labor of your sales reps are truly worth. The fact is, a building product sales rep’s time is often not spent efficiently. Various activities might be taking them away from what …
What is your brand’s message to the world? How effectively is it getting out? The answers will come through a close examination of your marketing strategies and the assets used to execute them. Your company’s marketing assets are a bigger deal than you might think. They are precious commodities that must be organized and used …
Want your contractors to be expert users and eager sponsors of your products? Make sure your website is equipping them. As a building materials manufacturer, you likely have a wide variety of marketing and sales assets that can educate and persuade local pros. However, organizing it all, and getting it into the right hands at …
Are your marketing and sales departments playing well together? If not, that problem needs fixing, or else it will seriously cost your brand in both productivity and marketing as well as sales alignment revenue. According to MarketingProfs, organizations that succeed in aligning marketing and sales can see up to a 36% increase in customer retention …
Building material manufacturers that are seeking to expand often run into a big problem: getting persuasive brand materials into the hands of the people who are driving sales. Those include not only sales staff, but channel partners like local dealers, distributors, and contractors as well. Why is this such an issue? When local dealers and …
