Interested In Account-Based Marketing? Great. Here’s What To Do Next.
In B2B, account-based marketing (ABM) is a hot topic. If you aren’t familiar with the term, ABM refers to structuring and implementing marketing programs for specific prospects/customers as opposed to markets, industries, or regions. Also known as key account marketing, ABM personalizes and tunes communication programs for each target account. In DemandGen’s 2018 State of …