RevBase
Marketing Asset Management That Unites Your Brand
What your marketing organization needs to know about successfully implementing a marketing asset management system.
As a modern building materials manufacturer, you have multimedia files. A lot of them. These could be product images, infographics, videos, and much more. When these files start to number in the thousands, managing them all can become overwhelming. Collaborating on them internally, distributing them to the right stakeholders, and sharing them with your customers …
In B2B, account-based marketing (ABM) is a hot topic. If you aren’t familiar with the term, ABM refers to structuring and implementing marketing programs for specific prospects/customers as opposed to markets, industries, or regions. Also known as key account marketing, ABM personalizes and tunes communication programs for each target account. In DemandGen’s 2018 State of …
Congratulations – you’ve made the decision to implement a marketing asset management system. You’ve selected a vendor to provide the infrastructure. Now let’s consider the process of getting your system up, running, and available to your users. Where to Begin Implementation involves a number of tasks that can happen in parallel. We begin with the …
A marketing asset management system is a destination – a piece of marketing infrastructure where marketers, sales reps, partners, vendors, and others go to access the latest and greatest materials they need to do their jobs. But for many users, the idea of having to login to another website can be frustrating. Getting an email …
