RevBase
Marketing Asset Management That Unites Your Brand
Educate and empower channel partners to build brand loyalty and drive sales
It’s prudent for building materials manufacturers to try and find a variety of ways to market themselves and stand out on the web. One tried-and-true way is to use Google Ads. A mainstay of pay-per-click (PPC) advertising, Google Ads are a staple across many industries for capturing consumers with real intent to buy specific products …
What is your brand’s message to the world? How effectively is it getting out? The answers will come through a close examination of your marketing strategies and the assets used to execute them. Your company’s marketing assets are a bigger deal than you might think. They are precious commodities that must be organized and used …
Want your contractors to be expert users and eager sponsors of your products? Make sure your website is equipping them. As a building materials manufacturer, you likely have a wide variety of marketing and sales assets that can educate and persuade local pros. However, organizing it all, and getting it into the right hands at …
Are your marketing and sales departments playing well together? If not, that problem needs fixing, or else it will seriously cost your brand in both productivity and marketing as well as sales alignment revenue. According to MarketingProfs, organizations that succeed in aligning marketing and sales can see up to a 36% increase in customer retention …
Marketers have been doing more with less for years. Being understaffed is the “new normal” in marketing departments, money for new tools is scarce, and money for new staff is often non-existent. Unfortunately, what is growing is the number of things for which marketers have responsibility. Marketing has to deliver traditional programs – such as creating and updating …
Congratulations – you’ve made the decision to implement a marketing asset management system. You’ve selected a vendor to provide the infrastructure. Now let’s consider the process of getting your system up, running, and available to your users. Where to Begin Implementation involves a number of tasks that can happen in parallel. We begin with the …
