RevBase
Marketing Asset Management That Unites Your Brand
We’ve talked about the importance of bringing together physical and digital content in a unified environment here in the RevBase blog. We’ve also discussed the importance of a repository: a database as the structure for managing all marketing assets. Now we’ll dive into the functions and activities available to users of a marketing asset management system. …
When people consider systems to manage and share marketing assets, an important question emerges: What’s the right architecture? Most marketers are familiar with putting files in folders. They do it constantly. And from working with lead and content management systems, they understand the concept of databases. Unmatched capabilities to manage and share marketing materials. Marketing …
Twenty years ago, we started Longwood Software. In June 1997 (when Netscape was the hot product), Andres Echenique and I had a jointly-developed idea for a software product. We spent the summer meeting with as many people as we could, to gather input on our product concept. Basically, we bought a lot of people lunch. …
Marketers often kick off a search for a marketing asset management solution when they realize they want their digital and physical content in one unified system. So let’s clarify what we mean by digital and physical content. Digital Assets Today, marketing departments are very familiar with digital assets: PDFs, Excel documents, PowerPoint presentations, images, videos, …
PROBLEM: So many PDFs. You have a seemingly endless number of datasheets, brochures, case studies, technical documents, and more. You need an easy way to make them available to customers and prospects on your public website. But obviously, uploading PDFs manually isn’t an option because there are too many and they change too often. Some …
We recently ran a couple of surveys to understand how marketing managers view their situations at work. One survey asked marketers to choose from five options relating to roles they see themselves playing. Options included “Creative Magician,” “Brand Champion,” “Control Freak,” “Swiss Army Knife,” and “Process Powerhouse.” The other survey asked marketers to choose from …
