RevBase
Marketing Asset Management That Unites Your Brand
When expanding a brand to new markets, large enterprises have a lot of challenges that too often are only realized after the fact. This is especially true for building materials manufacturers hoping to compete abroad. Some of those challenges include: Competing with homegrown companies while coming across as authentic to the target market. Fitting into …
Brochures are great collateral for a building material manufacturer. They provide a visual promise of your products. They can be powerful reminders for getting customers over the hump and ready to invest in your solutions. In Statista’s survey of small-to-medium-sized business owners, 79% of respondents said they use brochures as part of their marketing. While …
For today’s multi-location companies, brand is everything. It’s the first thing that often comes to mind for customers looking to purchase a certain type of product or service. How well are you managing the “building blocks” of your brand, however? Those building blocks are the brand assets — the digital and physical materials that showcase …
What is your brand’s message to the world? How effectively is it getting out? The answers will come through a close examination of your marketing strategies and the assets used to execute them. Your company’s marketing assets are a bigger deal than you might think. They are precious commodities that must be organized and used …
Want your contractors to be expert users and eager sponsors of your products? Make sure your website is equipping them. As a building materials manufacturer, you likely have a wide variety of marketing and sales assets that can educate and persuade local pros. However, organizing it all, and getting it into the right hands at …
Are your marketing and sales departments playing well together? If not, that problem needs fixing, or else it will seriously cost your brand in both productivity and marketing as well as sales alignment revenue. According to MarketingProfs, organizations that succeed in aligning marketing and sales can see up to a 36% increase in customer retention …
