RevBase
Marketing Asset Management That Unites Your Brand
Within a marketing asset management system, the vast majority of assets are static PDFs, presentations, images, videos, and so on. They change only when they’re updated or versioned, and the most recent version of each is made available to customers, sales reps, distributors, and others. Modifying marketing assets for more personalized experiences. In addition to …
With a marketing asset management system, it’s essential for people to be able to add content easily, quickly, and accurately. In a typical marketing department, several people are familiar with the content and how it’s used within the organization. Ideally they’re authorized to add, upload, and edit materials within the marketing asset management system. For …
The most common activities in a marketing asset management system are uploading and downloading digital assets. Of course, this is driven by the fact that most marketing programs are digital. However, there’s still significant functionality within a marketing asset management system that supports traditional print collateral, Print-on-Demand, and fulfillment of physical marketing materials. In a …
We’ve talked about the importance of bringing together physical and digital content in a unified environment here in the RevBase blog. We’ve also discussed the importance of a repository: a database as the structure for managing all marketing assets. Now we’ll dive into the functions and activities available to users of a marketing asset management system. …
When people consider systems to manage and share marketing assets, an important question emerges: What’s the right architecture? Most marketers are familiar with putting files in folders. They do it constantly. And from working with lead and content management systems, they understand the concept of databases. Unmatched capabilities to manage and share marketing materials. Marketing …
Twenty years ago, we started Longwood Software. In June 1997 (when Netscape was the hot product), Andres Echenique and I had a jointly-developed idea for a software product. We spent the summer meeting with as many people as we could, to gather input on our product concept. Basically, we bought a lot of people lunch. …
