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Scott Richardson

Improving Building Materials Salesforce Productivity

Sales is the engine of your building material brand’s growth. For this to hold true, however, you’ll need to learn what the time and labor of your sales reps are truly worth. The fact is, a building product sales rep’s time is often not spent efficiently. Various activities might be taking them away from what …

Read moreImproving Building Materials Salesforce Productivity

How to Make Your Website a Better Resource for Contractors

Want your contractors to be expert users and eager sponsors of your products?  Make sure your website is equipping them.  As a building materials manufacturer, you likely have a wide variety of marketing and sales assets that can educate and persuade local pros. However, organizing it all, and getting it into the right hands at …

Read moreHow to Make Your Website a Better Resource for Contractors

How to Align Building Material Marketing and Sales

Are your marketing and sales departments playing well together? If not, that problem needs fixing, or else it will seriously cost your brand in both productivity and marketing as well as sales alignment revenue.  According to MarketingProfs, organizations that succeed in aligning marketing and sales can see up to a 36% increase in customer retention …

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Developing a Powerful Channel Partner Enablement Program

Building material manufacturers that are seeking to expand often run into a big problem: getting persuasive brand materials into the hands of the people who are driving sales. Those include not only sales staff, but channel partners like local dealers, distributors, and contractors as well. Why is this such an issue?  When local dealers and …

Read moreDeveloping a Powerful Channel Partner Enablement Program

New White Paper: “The Case for Automated Management of Compliance Documents in Life Sciences, Pharmaceutical and Related Industries”

Businesses in regulated industries must generate technical documents and product certificates to stay compliant with regulations. To significantly reduce the amount of hours needed to manage these documents, they’re increasingly relying on automated solutions for integrated, coordinated, and secure access and distribution. Longwood Software is part of the solution. RevBase, our software platform that manages, …

Read moreNew White Paper: “The Case for Automated Management of Compliance Documents in Life Sciences, Pharmaceutical and Related Industries”
Trade shows and marketing asset management

Optimizing Trade Show Participation with Marketing Asset Management

In the era of digital B2B marketing, many marketing and sales organizations continue to rely on trade shows, conferences, and in-person seminars to generate leads and maintain communication with customers. Marketers still use major shows to introduce new products, and sales reps still conduct regional shows and exhibitions with marketing support. In addition, distributors, dealers, …

Read moreOptimizing Trade Show Participation with Marketing Asset Management
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