RevBase
Marketing Asset Management That Unites Your Brand
It’s prudent for building materials manufacturers to try and find a variety of ways to market themselves and stand out on the web. One tried-and-true way is to use Google Ads. A mainstay of pay-per-click (PPC) advertising, Google Ads are a staple across many industries for capturing consumers with real intent to buy specific products …
One of the best achievements in online marketing is to bring in more high-quality sales leads at a lower cost. Search engine optimization (SEO), when done right, can accomplish that goal. There are several reasons why SEO is an essential lead gen channel for building materials manufacturers: It’s easily responsible for 60-90% of all consumer …
The landscape for building material manufacturers isn’t getting any less competitive. You might have a lot of sales and marketing optimization to do if you want to get ahead and claim more market share. That means deploying your messaging in an organized, consistent way — without internal bottlenecks, silos between your sales and marketing teams, …
When expanding a brand to new markets, large enterprises have a lot of challenges that too often are only realized after the fact. This is especially true for building materials manufacturers hoping to compete abroad. Some of those challenges include: Competing with homegrown companies while coming across as authentic to the target market. Fitting into …
Brochures are great collateral for a building material manufacturer. They provide a visual promise of your products. They can be powerful reminders for getting customers over the hump and ready to invest in your solutions. In Statista’s survey of small-to-medium-sized business owners, 79% of respondents said they use brochures as part of their marketing. While …
For today’s multi-location companies, brand is everything. It’s the first thing that often comes to mind for customers looking to purchase a certain type of product or service. How well are you managing the “building blocks” of your brand, however? Those building blocks are the brand assets — the digital and physical materials that showcase …
